Introduction: The Digital Shift in Coastal Kenya In today’s competitive business landscape, a professional website is no longer a luxury — it’s a necessity. Whether you’re running a hotel, restaurant, real estate agency, tour company, or retail shop in Malindi, Kilifi, or Watamu, your website is often the first impression potential clients have of your […]

Introduction: Why Social Media Matters for Coastal Businesses In today’s digital-first world, social media marketing isn’t just for big brands—it’s a powerful growth tool for small and medium businesses (SMEs) in towns like Malindi, Kilifi, Watamu, and Diani. Whether you’re running a restaurant, real estate agency, hotel, salon, or a tour company, platforms like Facebook,

Introduction: Why Every Local Business Needs an Online Presence Running a small business in coastal Kenya—whether in Malindi, Watamu, Kilifi, or Diani—comes with great opportunities. The blend of local customers and international tourists creates a unique market, but to fully tap into this potential, your business needs one vital asset: a strong online presence. The

IntroductionIn today’s fast-paced digital world, having a robust online presence is no longer optional—it’s essential for the success and growth of your business. Whether you’re a local restaurant, a real estate agent, or a small retail shop in Malindi, digital marketing has the power to transform your business. From SEO to social media management, digital